Pricing
Pricing built for every stage.
Simple, honest pricing
One app. Three ways to use it.
Every tier covers the mobile app and, once it's live, the desktop portal too, at no extra cost.
StandardMate
For the everyday owner
$7.42 / month
billed yearly, $89.00 total
Up to 3 horses you own
- Full health, farrier and training records
- Calendar, contacts and community
- Finance and feeding tracking
- Horse Passport
- Gear and tack inventory
Most popular
ProMate
For most horse owners
$14.92 / month
billed yearly, $179.00 total
Unlimited horses
- Everything in StandardMate
- Unlimited horses
- Mate AI, your proactive assistant
- Horse Timeline and full Health Score
- Smart Competition Companion
- Unlimited sharing per horse
BusinessMate
For yards, agistment and pros
$29.08 / month
billed yearly, $349.00 total
Unlimited horses
- Everything in ProMate
- Multi-client management
- Staff seats with role based access
- Client invoicing
- Xero integration
- Full Team Mode
Indicative pricing, confirmed at launch. 14 day free trial on every tier, no card required to start.
Not sure which one
Find your plan in one line.
Recreational owners
You've got one to three horses of your own and want proper records, not a spreadsheet.
STANDARDMATECompetitive riders and multi-horse owners
You're managing more horses, want Mate AI watching things for you, and need to share freely with your team.
PROMATEStable and agistment managers, breeders, coaches
You're managing other people's horses too, and need client invoicing, staff access and Xero synced up.
BUSINESSMATESide by side
Every feature, compared.
Click a plan to highlight its column
| Feature | |||
|---|---|---|---|
| Horses | Up to 3 | Unlimited | Unlimited |
| Health, farrier and training records | |||
| Calendar and contacts | |||
| Community | |||
| Finance and feeding tracking | |||
| Horse Passport | |||
| Gear and tack inventory | |||
| Sharing per horse | 1 shared user | Unlimited | Unlimited |
| Mate AI | — | ||
| Horse Timeline and full Health Score | — | ||
| Smart Competition Companion | — | ||
| Full Team Mode | — | — | |
| Multi-client management | — | — | |
| Staff seats, role based access | — | — | |
| Client invoicing | — | — | |
| Xero integration | — | — |
Billing questions
Before you subscribe.
Every tier starts with a 14 day free trial, no card required to begin. If you don't continue, you're not charged anything.
Yes. Upgrade or downgrade anytime from inside the app, the change applies from your next billing cycle.
You'll be prompted to upgrade to ProMate for unlimited horses. Your existing records are never deleted or locked.
Yes. Every tier covers both the mobile app and the desktop portal, once it's live, at no extra cost.
Staff seats are included with role based access on BusinessMate. Reach out if you're managing a larger team and need something custom.
Yes, there's no lock in contract on any tier. Cancel anytime from your account settings.
Be there from day one.
Start your free trial and lock in a Founding Member discount that never goes back up.
14 days free, no card required